6 Ways Google My Business Is Good For Business
There are some online directories that stand out amongst the crowd. And of those, the most ubiquitous just might be Google My Business.
How To Author Your Brand Story!
With the right choices, you can craft a narrative about your brand that will keep your audience as invested in the story of your SMB as you are.
7 Ways To Write A Superb Slogan
If you're a small business owner looking to raise bigger awareness about your brand, then a slogan can help you get people thinking about what you're all about!
Choosing Colours That Complement Your Brand
In today’s article, we’re going to show you how you can choose the right colours to connect with your audience, and build a powerful brand for your business!
How to Design Your Logo Logically
In today’s article, we’ll show you how to design a logo you’ll love. One that will help your business look great, and do more. Let’s go!
How To Name Your Business
The name you choose for your business can be one of the deciding factors that determines if your journey will be a tragic one or not.
How To Give Your Brand A Personality
To improve engagement, and build a brand that people want to support, here are 6 tricks you can use to perfect your brand’s personality!
Actually Boost Employee Productivity With These 13 Tips
Productivity is one of the key elements of a successful business. But employers can take the wrong approach when it comes to helping their employees.
Picking the Right Candidate for the Job, in 9 Easy Steps
Here, we explore 9 easy steps that can serve you well during any interview and hiring process.
Diversity And Inclusion At Work: The WHY
Let’s discuss what that responsibility looks like, and how it can also bring a substantial ROI for your business.
Firing Done Right
Here are some ideas to keep in mind about the termination process, and how you can make it easier on yourself and the employee both now and in the long run.
Job Offers To Attract Long-Term Workers
These are things you should include to go above and beyond when it comes to making your business seem like the best choice.
Onboarding Employees: From Start To Success
Here, we’ll take you through the complete guide to managing a new hire and the associated requirements and best practices.
Working From Home In Winter: Cures For Comfort!
Canadians are finding themselves working from home during another Canadian winter, and it’s time to take your comfort into your own hands!
Define Your Target Audience: Hit A Brand Bullseye!
How do you actually determine your target audience? Well, by the end of this article you’ll be able to answer that for yourself!
Breaking Down What A “Brand” Is
We’re going to take some time to refresh our understanding of the word “brand” and what it means for the self-employed entrepreneur!
Highlight Health In Your Recruiting!
One simple way to improve the strength of your hiring practices is to showcase the health benefits of joining your team!
Your Inclusion And Diversity Checklist
How do you go about attracting, hiring, developing, and retaining a diverse workforce while cultivating an inclusive culture?
Why You Need A "Why Work With Us" Page
You want to interest people who align with your company culture and the values that allow you to make your mark on your industry. So how do you do it?
Case Studies: Workers With Disabilities
What makes the business case for disability-inclusive hiring and employment standards?