Competitive Analysis: The ‘What’ and ‘Why’
It’s not enough to work hard and focus on your own success --- you need to be mindful of what your competitors are doing, too.
How To Target The Right Audience For Your Brand
Today, we'll learn how to define an audience and target them so you can grow your business.
How To Go From Unemployed To Entrepreneur
We believe that if you have the knowledge and support to believe that building a business isn’t some impossible dream, then you can ABSOLUTELY make it your reality!
6 Tips For Building Your Brand
Professionals, recent graduates, even people on dating apps --- they are all using brand elements to help get their point across. And you are too!
6 Ways Google My Business Is Good For Business
There are some online directories that stand out amongst the crowd. And of those, the most ubiquitous just might be Google My Business.
How To Author Your Brand Story!
With the right choices, you can craft a narrative about your brand that will keep your audience as invested in the story of your SMB as you are.
7 Ways To Write A Superb Slogan
If you're a small business owner looking to raise bigger awareness about your brand, then a slogan can help you get people thinking about what you're all about!
Choosing Colours That Complement Your Brand
In today’s article, we’re going to show you how you can choose the right colours to connect with your audience, and build a powerful brand for your business!
How to Design Your Logo Logically
In today’s article, we’ll show you how to design a logo you’ll love. One that will help your business look great, and do more. Let’s go!
How To Name Your Business
The name you choose for your business can be one of the deciding factors that determines if your journey will be a tragic one or not.
Lose The Stress, Network With Success!
With the apparent fate of our entire careers hinging on our ability to connect --- sometimes we forget that networking actually doesn’t have to be stressful.
How To Give Your Brand A Personality
To improve engagement, and build a brand that people want to support, here are 6 tricks you can use to perfect your brand’s personality!
Picking the Right Candidate for the Job, in 9 Easy Steps
Here, we explore 9 easy steps that can serve you well during any interview and hiring process.
Diversity And Inclusion At Work: The WHY
Let’s discuss what that responsibility looks like, and how it can also bring a substantial ROI for your business.
Firing Done Right
Here are some ideas to keep in mind about the termination process, and how you can make it easier on yourself and the employee both now and in the long run.
Job Offers To Attract Long-Term Workers
These are things you should include to go above and beyond when it comes to making your business seem like the best choice.
Onboarding Employees: From Start To Success
Here, we’ll take you through the complete guide to managing a new hire and the associated requirements and best practices.
Working From Home In Winter: Cures For Comfort!
Canadians are finding themselves working from home during another Canadian winter, and it’s time to take your comfort into your own hands!
Organizational Skills For Work And Home!
Let’s take some time now to review top tips for organizing your work (and personal) life to make the most of your time!
Define Your Target Audience: Hit A Brand Bullseye!
How do you actually determine your target audience? Well, by the end of this article you’ll be able to answer that for yourself!